Our Mission

What our mission is

Yoganum is much more than a clothing brand.

It is a movement whose mission is to COMBAT low self-esteem and replace it with oozing self-confidence.

Why low self-esteem matters to us.

Did you know that 85% of the world's population are affected by low self-esteem?

Self-esteem is the way you think about yourself. It is confidence and satisfaction in yourself. Essentially, it is self-respect.

In the modern world, of transitory, judgmental culture, low self-esteem is an epidemic.

The world tells us we aren't enough. That we aren't worthy.

We're pushed to compare ourselves to others who might be in completely different situations, worry about the opinions of people who we barely ever see and who don't really matter, and put ourselves under intense pressure to achieve things that, most of the time, don't actually make us happy.

All of this pressure makes us feel worse about ourselves, increasing levels of stress, causing anxiety, and in the long term directly leading to issues like depression, anxiety, body issues and substance abuse.

And children are the worst affected. Low self-esteem amongst children is on the rise, and with it comes a tide of negative effects, ranging from low academic achievement and school dropout rates, all the way to violent tendencies, teen pregnancy and suicide.

How we fulfil our mission

  • Our products carry inspiring and uplifting messages that remind everyone of their own worth and value. It might be a drop in the ocean… but you know the saying… little drops of water makes a mighty ocean.
  • A portion of our profits goes directly to yoga nonprofit organizations that offer free yoga programs to underserved people with mental, physical, and emotional challenges, who otherwise could never afford it. These include children with a history of foster care and / or commercial sexual exploitation, veterans, prisoners, people dealing with a history of abuse, PTSD, addiction, illness and/or chronic disease. Through the practice of yoga, they may heal, regain their self-esteem and eventually resume control over their lives.
  • We also support environmental organizations that contribute to save and preserve the planet for the sake of our children / grandchildren to come. Because Yoga is a practice of connection, which keeps reminding us that we are interwoven with everyone and everything on this planet.

We give back 8% of our profits to yoga charities and environmental organizations.

Our products are ethically made

As an ethical and socially small business, we make sure that everyone who works for us is ethically treated.

That’s why most of our clothing is made in Worldwide Responsible Accredited Production (WRAP) certified factories.

“Headquartered in Arlington, Virginia, USA, with regional offices all around the world, WRAP (Worldwide Responsible Accredited Production) is a non-profit organization dedicated to promoting safe, lawful, humane, and ethical manufacturing around the world through certification and education”.

To learn more about our manufacturing process, check out how our clothes and products are made.